For Rupert Murdoch, newspapers have been useful in wielding influence and are the very thing that brought his company into the cross hairs.
Source: http://feeds.nytimes.com/click.phdo?i=5083503201012896e98cc858c00a0fa9
07/12/2011
Vibrocil: Pie
You miss out when you can't breath in
Advertising Agency: Centrade Saatchi&Saatchi, Bucharest, Romania
Creative Director: Jorg Riommi
Art Director: Ionut Vlad
Copywriters: John Pallant, Andreea Bagita
Illustrator: Mihai Tenovici
Additional credits: Liana Petrascu, Ema Spirache, Corina Bratu
Published: July 2011
Enter your logo design to the Brands of the World Logo Awards.
Source: http://adsoftheworld.com/media/print/vibrocil_pie
internet marketing tips advertising ideas advertisers internet advertising revenue
For Years, the Tabloids? Sting Kept British Politicians in Line
Fear of media harassment and political necessity have long underpinned the uneasy collusion between British politicians and the nation?s tabloids.
Source: http://feeds.nytimes.com/click.phdo?i=a9eb168077dc9ea4de6c86a67cc430c2
internet advertising group advertising jobs advertising sales tips advertising techniques
Our New Approach to New-Business Development
Our old plan for new-business development works -- but it's costly and wildly time consuming and we need to do about 10 times more than we are currently doing if we are going to meet our own goals for growth.
Source: http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/evyq2suMomA/
internet advertising marketing strategy television advertising advertisements examples
07/11/2011
Paperback Business Best Sellers
Rankings are based on June figures.
Source: http://feeds.nytimes.com/click.phdo?i=15fceb9c37facfc7b5f4ae2522400590
business advertising internet business advertising sales tips internet marketing tips
Northern & Shell plans advertising deals across its TV and press properties
Richard Desmond's company says it intends to take leaf out of innovation-led business model of Apple to win over advertisers
Richard Desmond's Northern & Shell has said that it intends to take a leaf out of the innovation-led business model of Apple and look to offer collaborations with advertisers across its TV, magazine and newspaper properties.
The company ? which owns media assets including Channel 5, OK! magazine, the Daily Express, the Daily Star as well as adult channels such as Red Hot and Fantasy ? said on Tuesday it needed to be "a bit more like Apple" if it wants to win over advertisers with a new brand of media deals.
Nick Bampton, the head of sales for Channel 5, also said that TV ad revenues at the broadcaster are up 19% year on year and that he expects full-year sales to come in even higher than this.
While Channel 5's figures benefited from the resolution of a trading issue with Aegis Media ? the media buying agency pulled its advertiser spend from the network last year ? Bampton said that the broadcaster was performing exceptionally strongly regardless. "We will see the real benefits [of our strategy] in the second half of the year," he added.
Bampton made the comments at an event unveiling an initiative called N&S Partnerships to about 100 senior media buying agency executives.
He outlined an ambitious partnership model for advertisers beyond buying traditional "spots and spaces" of TV airtime, offering "things money can't buy, until now" including tie-ups that will include access to talent, licensing, events and full editorial involvement.
Bampton added that there was a possibility Northern & Shell could buy a significant amount of an advertiser's product as part of an overall deal, such as for giveaways or sampling across titles or in a competition. These arrangements between advertisers and media owners are generally known in the industry as contra deals.
"For us to just concentrate on the price of advertising ... we would be missing a trick if we didn't utilise our assets better," he said. "The manufacturing [traditional trading] part of our business is already extremely efficient. We don't want to be just a siloed commodity-based advertising operation."
He compared the ambition of Northern & Shell's new partnership programmes with the model adopted by Apple ? a company he said made real value out of design and innovation.
"We need to be a bit more like Apple. Apple leaves the low margin of manufacturing to others," Bampton said. "Manufacturing is crucial but what really adds value is design and innovation. We want value-rich, high-margin collaborations."
Bampton added that while it was still crucial to get right the selling of "spots and spaces", what he referred to as the "tangibles" of the current TV airtime trading system, he said what N&S is aiming to offer is "intangibles" and challenged media buying agencies to work with the company to explore opportunities for their advertisers.
? To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication".
? To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook
guardian.co.uk © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Conditions | More Feeds
Source: http://www.guardian.co.uk/media/2011/jul/05/northern-and-shell-plans-advertising-deals
small business help types of advertising contextual advertising internet advertising
Volkswagen Touareg: Sleeper
Advertising Agency: DDB, Australia
Executive Creative Director: Dylan Harrison
Creative Directors: Steve Wakelam, Nick Pringle
Digital Creative Director: Matt Grogan
Digital Art Director: Ramon Rodriguez
Managing Partner: Nicole Taylor
Planning Director: Nick Andrews
Business Management: Patrice Bougouin, Josette Addinall, Dave Murphy
Project Director: Todd Osbourne
Agency Producers: Brenden Johnson, Sam Meehan
Digital Producer: Ellie Campbell
Digital Design / Production: Per Thoresson, Mauricio Massaia, Marcio Puga, Orrr
Production Manager: John Wood
Enter your logo design to the Brands of the World Logo Awards.
Source: http://adsoftheworld.com/media/tv/volkswagen_touareg_sleeper
ways to advertise cheap advertising advertising websites online advertising tips
